Not every salesperson becomes a manager. Some salespeople make the transition successfully, but many struggles with the change. That's why hiring a sales manager is not as easy as you need someone who is a great salesperson, plus a people person who can manage and nurture successful sales teams. Getting all those qualities in a single salesperson isn't going to be easy. No need to worry; we have done all the hard work and research for you. In this blog, we will be discussing the roles, skills, and hiring process of sales managers.
What does a sales manager do?
A sales manager is entirely liable for the performance of the sales team. By effectively dealing with the team, sales managers must accomplish growth and hit their objectives.
The sales managers must be able to deal with their time between leading their sales team and creating development strategies.
Everyday responsibilities of a Sales Manager
- Planning and executing sales plans
- Analyze and report on sales performance
- Manage salesperson, and hold them responsible for their KPI's
- Prepare financial plans and budgets
- Forecast sales and see all manage a sales pipeline
- Create and evaluate unique pricing plans
Evolving roles of sales managers:
Sales managers are facing new challenges that demand an open mind and new-age thinking. We can say that individuals who effectively adjust to the changed buying journey, optimize the sales track, enhance the business tech stack, and remain on the ball.
It might feel unusual; however, sales managers' job has become as much about playing Team Mom and keeping everybody motivated. Motivated and happy sales team gives 110%, remains on board when other organizations offer them better compensation, and comes up with new ideas to improve the organization's bottom line.
Here are some of the must-have skills of sales managers to help you prepare a better job description:
A sales manager needs to have excellent communication and interpersonal skills. Apart from the sales process's knowledge, the sales manager needs to know how their business procedure lines up with organizational objectives and best practices to market a product. They should have additional skills to nurture, coach, and motivate their sales team.
Some of the skills to look for while hiring sales managers:
- Meeting Sales Goals
- Sales Planning
- Build Relationships
- Manage Processes
- Market Knowledge
- Sell to Customer Needs
- create Budgets
- Forecasting Sales Results
Prepare the Ideal Candidate Profile
Once you know the necessities for the job, you'll have to note the skills you are looking for. You would then be able to prepare a successful job description to promote your career.
Choosing the ideal candidate
Next, you need to screen candidates based on their skills. To assess candidates, you can use Edith Pro skill assessment software to conduct assessments based upon the role you are hiring. You can create and send assessments using the question banks or put your questions if you want to. Our skill assessment library can prepare assessments for technical, non-technical roles utilizing various subjective and objective question types.
Meeting Top Performers
Your skill assessment test will let you know the top performers and the areas you need to focus on while interviewing them. Once you filter candidates after screening through skill assessment, you will have a list of candidates who have successfully passed the test. Now, you can conduct a face to face round of interview to meet the most deserving candidates via a personal interview.
Once you have successfully hired the sales manager, make sure to give them a smooth onboarding process. The sales manager needs to know every member of the sales team, their strengths, and weaknesses.